Elaya Jewelry,
Bali

Brand Identity Design for a Bali based jewelry brand, inspired by the Beauty of Bali, its People and the History of Indonesian Silversmith Craftsmanship with its unique techniques.

A seed is encrypted into the letter E, as a symbol of life and new beginnings. The accent letter of the logo — Y — resembles a blossoming Balinese flower. At the same time it can be associated with a woman with the letters A looking like earrings on her ears.
Accent elements in typography look like handwritten, which symbolises craftsmanship.
In order to reflect the brand’s essence, we combined sacred orange colour with colours of sunshine and nature.