Koji Kea,
Russia

We aimed to create a brand identity that stands out in the market and conveys warmth, reliability and high quality.

To evoke a sense of comfort and care, we selected a soft lavender-blue as the brand’s primary color, which not only reflects the essence of care and comfort but also makes the brand recognizable.

The brand’s sign is built from simplified letters of the brand name, keeping it clean, modern, and effortlessly memorable. Each diaper packaging features two unique pattern designs inside, offering a little surprise and personality, making the unboxing experience even more delightful.

We’ve chosen to showcase babies in warm, cozy home setting. This photo style not only captures the comfort and nurturing aspect of the brand but also ensures it stands out on the shelf.

Koji Kea is a family-led brand, that produces the highest quality diapers for babies and female hygiene products. The aim was to create a clear brand identity that resonates with families, emphasizing trust, comfort, and a commitment to high-quality care.