Renaissance
Aesthetics,
Russia

Brand Identity for a provider of leading global solutions for aesthetic medicine in Russia and the CIS, an exclusive Motiva® breast implants distributor.

We wanted to emphasize the brand’s name while connecting it to a timeless sense of beauty and sophistication. To achieve this, we incorporated elements from the Renaissance period, adding paintings and visual references from that era to the overall photo style. The color palette was carefully chosen to match the mood of the Renaissance: noble orange, rich green, and the soft, warm tones of seashell.

We drew inspiration from the golden ratio, a mathematical concept known for its aesthetically pleasing proportions. By using the golden ratio as a reference, we created a distinctive shape that also mirrors the form of a breast implant. This shape is incorporated into the letter "R" in logotype. When combined four times, this shape forms a flower, which became a meaningful and memorable brand sign.

Our goal was to create a brand identity that stands out while staying true to its key features: elegance, harmony, and transformation. The result is a brand that feels both timeless and contemporary, appealing directly to the values and aspirations of the brand’s audience: both doctors and patients.